INDUSTRY INSPO Bella Hadid For Burberry’s Pocket Bag Turns Heads On Social Media (Including Her Own)

In what is probably the strangest advertising campaign for a bag that has graced our phone screens for a while, Bella Hadid channels part cat-burglar, part Exorcist vibes for Burberry’s new Pocket Bag campaign. If the feedback on social media is anything to go by, people are either completely confused or completely loving this out of the box (literally, there’s a box in the video) approach to advertising the Pocket Bag. If memorable is what Burberry was going for, that’s exactly how this campaign would be classified.

Watch the full video on @burberry Instagram

@bellahadid