INDUSTRY INSPO Ariana Grande and Lady Gaga Turn Mask-Wearing Into A Whole Vibe At VMAs

Ariana Grande and Lady Gaga have undoubtedly turned the mask-wearing into a whole fashion vibe at the 2020 VMAs. Incorporating a sexy cyberpunk vibe, Grande and Gaga have definitely changed the way we look at masks in both the music industry, with the potential to filter into every day fashion from the pop culture exposure that the VMAs affords the fashion industry. The masks (especially Gaga’s, not surprisingly) take mask-wearing to a whole new level of extra, a trend that could be expected to filter down into our daily wardrobes. Ladies and gents, if you’re going to wear a mask, THIS is how you do it!

@arianagrande

@ladygaga